As a business in the digital world, working on your Search Engine Optimisation (SEO) is one of the best ways to make your business visible to your target market. In this article, we will be focusing on one of the most important aspects of SEO - Link Building.
Link building is essential because it helps you get higher rankings organically. If you want to rank higher, you need more backlinks. No matter how great your keywords are, if you have no links, it would still be hard for you to have a high rank.
Backlinks, among others, are used by search engines such as Google to measure the relevance of websites. If the links found in sites contain poor quality content, search engines will mark them as irrelevant. If the links, however, are connected to high-quality content, your website will be deemed credible. Therefore, you’ll have a higher ranking.
If you want to ramp up your blog’s backlinks, here are 6 actionable ideas:
With so much content and clutter on the internet, credibility is more important now than ever for the target audience. If you want to stay relevant to your customers, make sure you always use statistics and data to support your articles. Your readers want factual and valuable information. You don’t have to be too technical and sound like a user-guide. The key is to be comprehensive and truthful. You can create these types of articles once a month. They usually take more time and effort, but they result in high-quality backlinks, therefore, high ranking.
Guest posting allows your links to become live and backlinked, but you must be published on the right website. First, make sure you create valuable content that attracts links. Then, you will focus on the promotion of your content. Make sure you promote to the right audience so that the people you will be reaching are from the same industry or niche as you. Your objective is to get credible and trustworthy websites to publish your links, therefore creating backlinks to the desired link. Other sites will only do this if your content is valuable to them so make sure you focus on quality, not quantity.
There are millions and millions of articles and blogs on the internet, so you have to make sure that your content is valuable to your target audience. People like trendy topics and writing about these is an excellent way to get people to click your link. You have to stay on top of the hottest news and trends in your industry. Make it a habit to read the latest news every day so you can find something new and exciting to write about.
Readers usually want a strong opinion, and if you believe you’ve done your research or you’re an expert in the subject matter, go for it. Do not be afraid to let your target market know what you think and how you feel about a particular topic. They are probably looking for opinions that’s why they are researching. If you do decide to create these types of articles, follow our tip number one above. Always support your statements and claims with research and data.
You can look for experts and influencers that are relevant to your industry or niche and interview them for your content. This is a win-win situation because readers are more likely to be interested to hear about what they have to say because they already have followers. Furthermore, it’s easy to connect with them because they are usually already on social media, and are probably used to collaborating with others, as well. They can share the link of the interview on their blog and other social media platforms. Experts usually have high-quality sites so that will be helpful for your backlinks, as well.
Besides content, keyword optimisation is also one of the most crucial aspects of SEO. Don’t hide your keywords when you are creating your website and building your pages. Always be keyword friendly when creating URL page names and descriptions.
April9 has experience working with businesses of all sizes from various industries. We take the time to understand your business’ needs so we can deliver a solution that’s the right fit for you. We have solution architectures with extensive experience, and they will work with you to help you build your business up. If you’re looking to see your business grow in the digital world, make sure to schedule your free consultation today.