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[Infographic] How to Speed Up Your Website

[Infographic] How to Speed Up Your Website

Let's be real. Slow websites suck. Follow these steps to make sure yours isn't one of them.

Hard and fast facts - why you should be the hare, not the tortoise:

  • 47 percent of people expect a website to load in less than two seconds.
  • 40 percent of people are likely to leave a website if it takes more than three seconds to load.1
  • Even a one second delay in site loading time can result in….
  • a 7% decrease in conversions
  • an 11% decrease in pageviews
  • and a 16% decrease in customer satisfaction.


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How to improve website load time - more info:


Enable Browser Caching

Caching is the process of storing static files, like HTML documents, media, images, CSS and JavaScript files, for easier and faster access. This means that the database doesn’t have to retrieve each individual file every time there’s a new request.

Change Your Website Theme

Sad but true – some code is simply better than others. Simply changing your website’s theme through your dashboard could triple your website’s speed.

Enable Gzip Compression

Gzip compression works exactly the same way as ZIP files do, except with website pages. By enabling Gzip compression, your website’s files will automatically be compressed in a ZIP file, and can speed up your website by up to 70%.

Remove Unnecessary Plugins

Every plugin slows down your site a little more. Not sure if “that” plugin is important? Try switching it off and see what happens. By removing unnecessary plugins, you can considerably speed up your website. Social media sharing plugins are a prime example, and can greatly affect your page load time, so you may want to consider embedding social media buttons into your source code instead.

Enable Expires Headers

Expires Headers tell your visitor’s browser when to request certain files from your server vs. from their browser cache. This minimises HTTP requests on your server and simultaneously reduces load on your server since the same file won’t be requested over and over.

Install Google PageSpeed on Your Server

PageSpeed is an open source server module from Google that automatically optimizes your website speed. It makes modifications to your server and files, following website performance best practices, without you needing to lift a finger.

Optimize and Reduce Image Size

One of the prime culprits for slow-loading websites. There are a host of free image editing tools you can use to significantly reduce the size of your images without negatively impacting their quality. WP Smush and Kraken are just two – Google will help you find more.

Get a Better Web Host

If you’ve already tried everything else above and you’re only noticing a tiny boost in site, maybe it’s time to pitch your tent in a new field. By all means, speak to your provider to make sure you’re optimizing correctly, but don’t be held prisoner by them with so many options on the market.

How to Test Your Website’s Speed?

  • PageSpeed Insights is Google’s free tool for testing your website speed and is very easy to use.
  • Pingdom not only tests your website speed, but also grades your website’s performance.

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