Let's be real. Slow websites suck. Follow these steps to make sure yours isn't one of them.
Hard and fast facts - why you should be the hare, not the tortoise:
Sad but true – some code is simply better than others. Simply changing your website’s theme through your dashboard could triple your website’s speed.
Gzip compression works exactly the same way as ZIP files do, except with website pages. By enabling Gzip compression, your website’s files will automatically be compressed in a ZIP file, and can speed up your website by up to 70%.
Every plugin slows down your site a little more. Not sure if “that” plugin is important? Try switching it off and see what happens. By removing unnecessary plugins, you can considerably speed up your website. Social media sharing plugins are a prime example, and can greatly affect your page load time, so you may want to consider embedding social media buttons into your source code instead.
Expires Headers tell your visitor’s browser when to request certain files from your server vs. from their browser cache. This minimises HTTP requests on your server and simultaneously reduces load on your server since the same file won’t be requested over and over.
PageSpeed is an open source server module from Google that automatically optimizes your website speed. It makes modifications to your server and files, following website performance best practices, without you needing to lift a finger.
One of the prime culprits for slow-loading websites. There are a host of free image editing tools you can use to significantly reduce the size of your images without negatively impacting their quality. WP Smush and Kraken are just two – Google will help you find more.
If you’ve already tried everything else above and you’re only noticing a tiny boost in site, maybe it’s time to pitch your tent in a new field. By all means, speak to your provider to make sure you’re optimizing correctly, but don’t be held prisoner by them with so many options on the market.
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