Plan Your Website in Under 30 Minutes
Trying to decide if you need a website for your business? Well, stop wondering – the answer is yes, you absolutely need one. What's more, to truly be an asset for your business, it has to be a professionally-designed, sales-increasing, value-adding website - like the website we built for Greyhound Australia.
With the advent of digital transformation comes more and more consumers realising that they can find virtually anything they need online.In 2019, 20 million Australians bought things online.The internet has become so ingrained into people’s lives that they use it every day, and hopefully, you can use it to connect customers with your brand.
The first and the most crucial step of creating a website is planning. A high-level website plan is going to save you a lot of time, effort, and money. It is going to make or break your website, but this process doesn’t need to be complicated or time-intensive.
How Can I Plan my Website in under 30 Minutes?
There are a few crucial questions you need to ask yourself when planning your website. If you fail to make the right choices from the beginning, you’ll end up tearing down everything you’ve built, and start all over again (sometimes more than once!). You can use the questions below to create a mind map to ensure that you are going to build the right foundation for your website to accomplish your goals.
What content do you need for your website?You won’t have all of the content you need before creating a website, but having a good idea of what kind of content your site contains is a must. You don’t need a full list of content you need for the whole life-span of your website, either – that’s impossible. Instead, you can come up with 1-2 content ideas for each type of content you want to publish on your website. This will give you an idea of what your content will look like, and this will guide you on the themes of your website.
Here are the most common content types:
- Curated Content
- Case studies
- Inspirational content
- Product pages
- ‘About’ content
What assets do you need?
Aside from your core content, you also have several assets you have to consider from the start. The two most crucial ones are your brand assets and your social media accounts. For social media, you have to consider the platform/s that your target market visits. Although Facebook, Instagram, and Twitter are three of the most used social media platforms for companies worldwide, this does not automatically mean they would work best for you. Get to know your target audience and choose the social media platform/s accordingly. Planning your brand assets is essential to make sure your brand identity sticks out. Some assets you need to consider include logo, brand colour, brand font, illustration, photography and customer testimonials, among others.
What are your must-have features?
This is one of the most crucial parts of your website planning – knowing the must-have features of your site. When creating a website, you have to consider the nature of your business. Are you selling a product or a service, or are you showcasing your personal brand? Knowing this will make it easier for you to determine which features you’ll need. Some features you might consider are:
- Featured content widget
- Email opt-in form
- Breadcrumb navigation
- Popular content widget
- Podcast feed
- Survey form
- Site search
- SEO settings
- Social media links/logos
- Comment system
- Social media share
- Sitemap creation
- Contact forms
One important tip to remember, though, is not to get over-excited about adding everything into your website. Think of this more of like deciding what you do NOT need for your website. Less is more in the planning process. Ever heard about bad UX design killing traffic? Don’t fall into the trap of adding every widget and plug-in just because you’ve seen it on other websites. Know your brand, then decide what works best.
What’s the look and feel that you want for your website?
Lastly, when you have a complete picture of what the content of your website should be, you should look for inspiration for the look and feel of your website. Although content is king and it should be prioritised, design plays a vital role in reeling your customers in, as well. In a recent article we examined the relationship between UX design and revenue. Your design should complement the features you have chosen for your website, while also being functional and value-adding. Customers notice – even subconsciously – if the design of your website is useful, or just "for show".
You can choose a variety of pegs from different websites and articles online. When you’ve chosen the look and feel you prefer, make sure to make the design of the whole website cohesive to establish a solid brand identity. This plan doesn’t need to contain every single detail for your website. The important part is that you have a mind map that will guide you through the process of creating a website that provides the needs of your target market. When you think you have what you want, the next step is developing the website. That’s where we come in. We can turn your ideas into reality.
April9 has skilled website and software developers with a vast knowledge of various programming languages, user interface, and user experience. If you want a kick-ass website, don’t forget toschedule your free consultation today.