Great designers and developers understand the importance of usability in web development. Usability, when done right, offers excellent user experiences, which leads to happy customers. When you avoid frustrating your customers and ensure that they are delighted and satisfied, you know you’ve employed smart design decisions.
However, creating even the smallest oversight can lead to bad UX designs that adversely impact your business .
Here are some of the most common usability annoyances that we've encountered in 2020:
A registration form (or any web form) is a barrier in itself. Who hasn't groaned or sighed when it pops up on their screen? And the longer you make it, the less your users wants to fill it in. It takes effort to fill them in and, let's be real, they're no fun. If you're going to shrink this barrier, make sure your forms are as short as possible. The main goal of registration is for you to identify each user, so the only information you need is the user name or email address, and a password. Any unnecessary information should not be included. Keep it short and simple. The goal is to always make your user’s life easier.
RELATED: UI/UX Trends for 2020 .
Your hyperlinks are designed to be clicked, so if you want to maximise their usability, you have to make sure they are easy to click. Hand movements when using a mouse are not very precise, and tapping on a mobile device is much less accurate. When you have a large clickable area, hovering the mouse cursor over the link it a breeze. You can either make the whole link bigger or just increase the padding around the link. You can do this by using the CSS padding property.
Permalinks are connected to a page that is not supposed to change, such as links to blog articles. However, this isn’t always how things go. Problems occur, and when a site moves to a different domain or if the structure is reorganized, permalinks lose their permanence.
Old permalinks to existing pages become useless unless they are fixed. And the solution is 301 redirect.
301 redirects are instructions on your server that redirect users to the right pages. If a visitor accesses an old link, they won’t see a 404 error page. The redirect forwards them to the right page.
When you have a website that contains a long list of items, pagination is a must. You should effectively split up your content onto several pages, so it’s easier to navigate. When you have too many products in your store or lots of pictures in a gallery, it will become too cluttered if you pack them all in one page. Using pagination for this purpose makes sense. When items or images are cramped in one page, it becomes slower to download.
However, some websites are now splitting content pages such as blog articles into several pages. Most websites do this to maximize the revenue for advertising because they can get more page individual page loads. While this may seem like a clever tactic, it poses problems. Having to load several pages for one article is tedious for your users. Another page means another barrier for your visitors, and you don’t want that to happen.
Furthermore, using pagination in this context is terrible for SEO. Search engines use the content on a page to determine what it is about, and they index it accordingly. When you split your content, it becomes diluted. It will have fewer keywords, and will, therefore, affect your ranking in search engine results. If you want to improve your SEO, only use pagination for the right purpose.
Website usability relies on two things: good design and good copy. When you have a kick-ass design, your visitors can explore your website without a hitch, and they can focus on the relevant things. However, visitors still rely on the text to process information. This is why copy is an essential aspect of your website design.
A pre-requisite to writing good copy is understanding how your users view your website You can’t assume that they will read everything. There’s a huge chance they won’t. They are bombarded with information every day, and they jump from one piece of content to another, so they typically start reading whatever pops out first.
To make your content easy to scan , make sure you have a few focal points. They should attract the attention of the visitors by having stronger, higher-contrast colours, and larger fonts. Images and icons can also be placed next to texts to give them a more visual pull. These focal points should also be accompanied by a descriptive heading. Visitors should be able to understand what your content is about without having to read the rest. Be informative and concise.
READ MORE: The importance of UX research and design
If you want to build a thriving community with your users (and you should), user engagement is essential. User engagement paves the way towards making loyal customers. When you answer to their needs, it doesn’t just mean excellent customer service. To them, it means you care about them, and customers appreciate that.
That’s why ensuring that customers have easy access to getting in touch with your company is a must. Some websites create fantastic content but forget to include their email address or a contact form. No matter how good your website is, if there’s no way for your users to make a personal connection with your brand, everything becomes useless.
One of the first things that users look for as soon as they arrive on a page is a search box. Usually, customers already know what they are looking for, and they don’t want to waste their time learning about the website’s navigation structure. Most especially if you’re running an online shop or a blog, search boxes are necessary because people are looking for a particular product or article, and they don’t like wasting time scrolling through irrelevant content. Quick searches are essential. Any distraction can make your customers click away from your site.
These issues may seem minor, but they come with a major price. If you want to maximize the usability of your website or software application, you should partner up with skilled and experienced software developers who are equipped with the best practices in the industry.
April9 can set your company apart from any competitor with powerful UI and UX design. We can help you provide the best possible user experience with your product. Don’t forget to set up your appointment with us for your free consultation.