For your business to be successful, brand awareness plays a pivotal role. Huge companies with millions of dollars in capital can easily allocate a huge chunk of their finances to marketing and advertising. For small and medium-sized enterprises (SMEs), however, it's a different story.
You have to get a little more creative to get your brand to be the talk of the town. Thankfully, you have social media to help you out.
Big and established businesses often target their consumers in a broader, more generic level. Their campaign strategies will probably consist of television, radio, and print ads and sometimes even product placements in movies or talk shows. They cater to a large portion of people because their target markets are usually divided into different sub-categories.
Compared to bigger companies, however, SMEs are more community- and individual-focused. The secret to a successful SME is creating personal and meaningful connections to your target market. You may not have access to bottomless capital, but you can use social media to talk directly to your consumers. This is the classic case of quality over quantity. With social media, you can build lasting relationships with your target market, ensuring they will continue to support your brand.
Be sure to have a social media calendar so you can regularly update your followers about the newest offerings of your business. Use a friendly, relatable tone and respond to your customers to further deepen your relationship.
Effective advertising doesn’t always have to be expensive. For the most part, social media is free. You can create a Facebook, LinkedIn or an Instagram page free of charge, post as often as you like, and communicate with your customers 24/7. Several social media campaigns by SMEs have already gone viral, which only proves that it doesn’t matter how big your budget is, as long as you have the right message to relay to the right audience. All it takes is one great big idea to attract more consumers using social media.
Several social media platforms already offer paid advertising, but compared to traditional advertising platforms, the social media ad rates are cheap, if not the cheapest. With the paid campaigns, SMEs can easily target their advertisements to a specific segment. Be it by location, age, gender, or interest, several social media platforms can help you effectively target your campaign so it only reaches the people that can potentially be interested, or are already interested in your product. This makes sure that every penny you spend on your advertisement is spent on the right people.
Another good thing about social media is that you know where your money goes. You may be worried about spending on social media when it can be done without any expenses, but with the technology these platforms have, you can easily track where your money goes with their analytics. This will help you discover insights and educate your next move.
For most companies, it's the core of their digital campaign. Undoubtedly, social media has been a growing industry and it will continue to grow in the coming years. If you have a small to medium-sized business, this is the best way to go if you want to improve your target market's awareness of your brand.
You have to be digital ready. There are thousands of marketing opportunities in social media every day, and you'll have direct contact with your consumers using these platforms. Don't miss out on these chances. Almost everyone in the world owns a mobile device - use this knowledge to craft a successful business strategy that will entice your target market. Once you've established your online presence, and have gained valuable followers, you can see how much social media will help your SME grow.
Engagement is the key ingredient for SMEs in the social media landscape. Build a strong online presence in social media platforms relevant to your target market with the help of April9 Digital Consulting. We offer services to bring your company high-quality, tailored software solutions and modern websites which will keep your customers coming back for more. Get in touch with us today and schedule your digital consultation.