Although Personalised Plates Queensland’s mobile traffic had increased over the years, the conversion ratio had not followed the same trend.
To identify where users were experiencing friction during their purchase, April9’s UX Specialists ran mobile usability tests with a sample audience. By analysing visitor’s movements and purchase behaviour, as well as relevant SEO analytics, the team were then able to design a mobile version of PPQ’s Create-A-Plate application tailored to customers’ needs and behaviour on mobile devices. Today, analytics data has shown an increased 20% conversion rate compared to the previous version.
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