April9 Growth Tech
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Nov 2023|4 min read

Greyhound mobile website

About the Organisation

Greyhound is Australia's largest terrestrial transport network, servicing over 5 million passengers per year across more than 180 stops nationwide. Founded over a century ago, Greyhound has been a cornerstone of Australian travel, providing reliable and affordable bus transportation for generations.

Scenario

Despite its reputation for exceptional coach service, Greyhound identified a glaring deficiency in their mobile website. The outdated and poorly designed platform was causing online customers to abandon their carts, resulting in lost revenue opportunities. Recognizing the urgency of the situation, Greyhound partnered with April9 to revamp their mobile website and deliver a seamless user experience, particularly around the ticket purchasing process.

Solution Delivered

April9 and Greyhound's in-house development team collaborated closely to deliver the project efficiently, employing a staged delivery approach to rapidly enhance the customer experience without disrupting Greyhound's existing application ecosystem. This approach involved:

  • User Research and Analysis: Thoroughly understanding user needs and behaviors through comprehensive research and analysis.

  • Information Architecture: Reorganizing website content and navigation to improve usability and findability.

  • User Interface (UI) Design: Creating a modern, intuitive, and responsive UI that caters to diverse screen sizes and devices.

  • User Experience (UX) Optimization: Implementing UX principles to enhance user interactions, streamline ticket purchases, and reduce friction points.

  • Staged Delivery: Deploying the revamped website in phases to minimize disruption and allow for continuous feedback and refinement.

Client Outcomes

Through meticulous planning and execution, the new mobile website has achieved remarkable results:

  • Increased Ticket Sales: The improved user experience and streamlined ticket purchasing process have led to a significant boost in online ticket sales.

  • Reduced Bounce Rate: The enhanced engagement and ease of navigation have significantly reduced the number of visitors abandoning the website before completing their purchases.

  • Improved User Experience: Overall user satisfaction has skyrocketed, with users expressing their appreciation for the intuitive design, seamless navigation, and effortless ticket purchasing process.

Greyhound's mobile website has undergone a remarkable transformation, becoming a modern and user-centric platform that reflects the company's commitment to providing an exceptional customer experience.

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