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Jan 2024|3 min read

PPQ Boosting Conversions on Mobile Devices

About the Organisation

Personalised Plates Queensland (PPQ) collaborates with the Department of Transport and Main Roads (TMR) to offer a diverse range of Personalised Plates to Queenslanders. Their goal is to allow individuals to share the unique stories behind their vehicle plates. Whether ordered online, over the phone, or in-person at their retail outlet in South Brisbane, PPQ aims to provide a seamless and personalised experience.

Personalised Plates Queensland


While PPQ experienced a surge in mobile traffic over the years, the conversion ratio didn't reflect the same positive trend. Recognising the need to pinpoint and address user friction points during the purchase process, PPQ sought to enhance their mobile user experience.

Solution Delivered

April9's UX specialists conducted comprehensive mobile usability tests, engaging with sample audiences. Analysing user movements, purchase behaviour, and leveraging relevant SEO analytics, the team crafted a mobile version of PPQ's Create-A-Plate application. This design was specifically tailored to align with customers' needs and behaviours on mobile devices.

Client Outcomes

The implementation of the redesigned mobile application yielded significant improvements:

- 20% Increase in Conversion Rate: Analytics data showcased a remarkable 20% boost in conversion rates compared to the previous version. This indicates a more user-friendly and effective mobile purchasing experience.

By partnering with April9 and embracing a user-centric design approach, Personalised Plates Queensland successfully transformed its mobile platform, enhancing customer satisfaction and driving increased conversions.

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