About the Organisation
Greyhound is Australia's largest terrestrial transport network, servicing over 5 million passengers per year across more than 180 stops nationwide. Founded over a century ago, Greyhound has been a cornerstone of Australian travel, providing reliable and affordable bus transportation for generations.
Scenario
Despite its reputation for exceptional coach service, Greyhound identified a glaring deficiency in their mobile website. The outdated and poorly designed platform was causing online customers to abandon their carts, resulting in lost revenue opportunities. Recognizing the urgency of the situation, Greyhound partnered with April9 to revamp their mobile website and deliver a seamless user experience, particularly around the ticket purchasing process.
Solution Delivered
April9 and Greyhound's in-house development team collaborated closely to deliver the project efficiently, employing a staged delivery approach to rapidly enhance the customer experience without disrupting Greyhound's existing application ecosystem. This approach involved:
User Research and Analysis: Thoroughly understanding user needs and behaviors through comprehensive research and analysis.
Information Architecture: Reorganizing website content and navigation to improve usability and findability.
User Interface (UI) Design: Creating a modern, intuitive, and responsive UI that caters to diverse screen sizes and devices.
User Experience (UX) Optimization: Implementing UX principles to enhance user interactions, streamline ticket purchases, and reduce friction points.
Staged Delivery: Deploying the revamped website in phases to minimize disruption and allow for continuous feedback and refinement.
